So, you’re curious about how to make the most of your analytics on Redbubble, right?
No worries, let’s dive right in!
Understanding these numbers and graphs isn’t as scary as it may seem – in fact, it can be quite fun and enlightening when you see it as a way to meet more of your customers’ needs.
Traffic Source Data
This is like knowing which path your customers took to get to your storefront. For instance:
- Direct Traffic: This includes customers who already know about you and directly navigate to your Redbubble shop. If you’re seeing a high percentage of direct traffic, it’s a strong sign that your branding is effective. For example, if you’re an artist named “Jenny’s Doodles,” and people are specifically searching for that name to find your shop, you’ve successfully built a memorable brand!
- Search Engine Traffic: If a large number of people are finding your work through search engines like Google, it implies that your Search Engine Optimization (SEO) tactics are working well. If you’re selling designs of “retro gaming art” and people discovering you through Google are typing in “retro gaming t-shirts,” then your use of keywords is on the right track!
- Social Media Traffic: If traffic is pouring in from social media, it means that your social media marketing efforts are effective. For instance, if you’re sharing your “cute cat stickers” on cat lover groups on Facebook and you see a surge in traffic from there, keep it up!
Knowing the geographical distribution of your visitors can provide insightful information. For instance:
- If a significant portion of your audience is from Australia, consider creating designs with local appeal. Maybe designs featuring native Australian flora and fauna, or popular Aussie slang, could attract more buyers.
- If you notice a high number of visitors from France around the holiday season, consider offering holiday-themed designs with a French twist, such as a Christmas design featuring famous Paris landmarks.
Views and Favorites
This section reveals which of your designs are grabbing attention and resonating with visitors:
- If a design featuring a “surreal space landscape” is getting a high number of views and favorites, this is an indication that your audience is interested in this type of art. You might want to explore creating more designs in this style.
- On the other hand, if a “cute dog” design is getting lots of views but fewer favorites, it could mean that while the design is eye-catching, it’s not compelling enough for viewers to mark it as a favorite or purchase it. Maybe it’s time to experiment with different styles or make that dog even cuter!
This is the percentage of your visitors who end up making a purchase:
- If you have a high number of views but low sales on a “floral iPhone case,” it might be worth reviewing your pricing. Maybe your case is more expensive than similar offerings on Redbubble.
- If your “vintage car poster” isn’t selling as well as you’d like, take a look at the product description. Perhaps you could better highlight the unique characteristics of the poster, like the intricate details of the vintage car or the quality of the print, to entice potential buyers.
Analyzing your sales data can help you figure out what designs and products are most popular:
- If you’re selling a lot of “funny quote t-shirts,” that’s a sign that your audience loves your humor in t-shirt form. Knowing this, you might want to brainstorm more funny quotes or even consider a series of related humorous designs for t-shirts.
- If “beach-themed tote bags” are your best sellers, consider designing more beach or summer-themed artwork, as it’s evident that your audience is interested in these designs on tote bags.
These customers are your fans. They’ve bought from you before and have come back for more:
- For instance, if you notice that a customer who previously purchased a “jazz-inspired art print” from you is back and now buying your “blues-themed art print,” it’s a good indicator that they are into music-themed artwork.
Trends Over Time
Spotting trends in your sales over time can inform you when to release certain types of work or run promotions:
- If you see a surge in sales of “heart-themed artwork” around Valentine’s Day, it’s a clear sign you should prepare and promote love-themed designs as this holiday approaches.
- Similarly, if your “wildlife calendars” sell best at the end of the year, consider creating a new version each year and start promoting it a few months in advance.
Remember, data analytics is all about understanding your audience’s preferences and behavior better. The more you know about what they want and when they want it, the better you can meet their needs—and increase your sales in the process.
It appears that Redbubble will stop providing the Google analytics integration as the GA4 is not compatible with the platform. Read more here.