How to Turn Favorites Into Sales on Etsy?

If you’re an Etsy seller, you’re probably familiar with the little heart-shaped symbol that appears next to each of your listed items. That’s the “Favorites” button, and it gives potential buyers a way to bookmark items they’re interested in.

But how do you turn those digital hearts into cold, hard sales? Stick around, and I’ll show you exactly how to convert those “window shoppers” into buyers.

Golden funnel converting favorites  into sales coins, with a heart-shaped 'E' above and an Etsy shopping bag beside stacked coins against a blue background

Understanding Etsy Favorites

Favorites on Etsy serve more than just a sentimental role; they’re an invaluable gauge of customer interest.

When a user clicks that little heart button, it sends a message: “This caught my eye, and I’m seriously thinking about making a purchase.”

So, why do people favorite items on Etsy but not buy?

The motivations can be varied. Some users are bookmarking for a future purchase, others are in comparison-shopping mode, and a few might just be waiting for that irresistible sale or promotion to come along.

If you’re pondering the question, “Do favorites actually help on Etsy?” The quick answer is a resounding yes. Favorites function as a form of social proof and can even boost your item’s visibility in Etsy’s search algorithm.

Understanding the motivations behind favoriting allows you to customize your marketing strategies more effectively, enhancing your chances of converting those ‘hearts’ into sales.

Most Etsy users use the Favorite feature to:

  1. Save items they intend to buy later.
  2. Compare similar products from different sellers.
  3. Keep an eye out for promotions or discounts on favorited items.

For more insights on Etsy seller best practices, consider exploring the Etsy Seller Handbook, which offers a wealth of information to help you thrive on the platform

The Importance of Analytics

One of the best things about selling on Etsy is the abundance of analytics tools at your disposal.

Understanding how many people are favoriting your items, what time they’re doing so, and even where they’re located can provide invaluable insights.

Here’s how to leverage Etsy analytics to maximize your conversion rates:

  1. Track Favorites Over Time: Look for patterns in how often your items are favorited and during what times.
  2. Geographical Data: Knowing where your audience is can help you tailor promotions or even shipping options.
  3. Conversion Rate: Keep an eye on how many favorites actually turn into sales. A lower conversion rate could indicate a need for adjustments in your marketing strategy.

You may notice that a high number of favorites doesn’t always equate to more sales. This could be due to factors like shopper indecision or lack of urgency.

For those looking to dive deeper into analytics, integrating Google Analytics for your Etsy store can provide advanced data insights to further optimize your strategies

Strategies to Turn Favorites Into Sales on Etsy

Strategies to engage users who have favorited your items can be as varied as the products you sell, but they all come down to one thing: meaningful interaction.

Simply waiting and hoping that a favorite will magically turn into a sale is a rookie mistake. Instead, be proactive. Reach out, but do it smartly. One of the most effective ways to engage is through personalized follow-up messages.

You don’t have to come off as pushy or salesy; a simple thank-you message for favoriting your item can go a long way in building rapport.

On the other hand, you can also use retargeting ads to gently remind customers about the items they’ve shown interest in.

Platforms like Facebook and Instagram are your best friends here.

But remember, it’s not just about bombarding them with reminders; consider offering special promotions or discounts to tip the scales in your favor.

Make them feel they’re getting an exclusive deal, and you’re likely to see that favorite turn into a sale sooner rather than later.

Last but not least, if you’ve been diligent in building an email list from your Etsy store, use it to your advantage.

Email marketing is still one of the most effective ways to engage potential buyers, and a well-crafted email can help you turn those favorites into tangible sales.

Real-World Success Stories

Now that we’ve discussed strategies, let’s bring them to life with some real-world success stories.

Take the case of Emily, an Etsy seller specializing in handcrafted jewelry. She noticed a surge in favorites but not much movement in sales. Instead of waiting for the customers to make the first move, she took action.

Emily sent out personalized thank-you messages to users who had favorited her items.

Within a week, she reported a 15% uptick in sales.

Then there’s Mark, who runs an Etsy store selling custom wooden furniture. He utilized retargeting ads to remind potential customers about his products.

What set him apart was his strategy of offering exclusive discount codes through these ads, directly leading to a 20% increase in converted sales.

These real-world examples underscore a crucial point: proactive engagement can turn those coveted favorites into actual sales.

Emily and Mark didn’t just sit and wait; they used strategic methods to engage potential customers, effectively turning interest into revenue.

Common Pitfalls to Avoid

Ah, the road to turning favorites into sales isn’t always smooth. While you’re cruising through your Etsy journey, watch out for these common pitfalls:

  1. Being Overly Aggressive: Nobody likes to be bombarded with messages or ads. Strike a balance in your outreach efforts.
  2. Ignoring Analytics: We’ve touched on the importance of analytics. Ignoring these valuable data points is like sailing without a compass. Make data-driven decisions.
  3. One-Size-Fits-All Approach: Every customer is different, so tailor your engagement strategies. Personalization is not just a buzzword; it’s a necessity.
  4. Neglecting Follow-up: Let’s say you’ve made a sale. Great! But the journey doesn’t end there. You can still engage with the customer, perhaps even turning them into a loyal, repeat buyer.
  5. Lack of A/B Testing: What works today may not work tomorrow. Always A/B test your strategies to ensure you’re getting the best bang for your buck.

Avoiding these pitfalls is not just about sidestepping errors; it’s about optimizing your approach for the highest conversion rates possible. So, remember these tips as you refine your strategy to convert those ‘hearts’ into ‘adds to cart’.


We’ve covered a lot of ground, from understanding the importance of Etsy favorites to leveraging analytics and implementing effective strategies. Turning favorites into sales on Etsy isn’t rocket science, but it does require a thoughtful approach. Remember, every favorite is a potential sale in waiting. It’s up to you to convert that potential into real, tangible profits.

So, go ahead. Start engaging those users who’ve shown interest in your items and watch your sales climb. After all, the best time to start is now.

Infographic highlighting five strategies for converting Etsy favorites into sales, including meaningful interaction, personalized messaging, retargeting ads, special promotions, and email marketing
Infographic outlining key strategies for converting favorites into sales on Etsy through meaningful interactions, personalized messaging, retargeting ads, special promotions, and effective email marketing

Frequently Asked Questions

Here are some of the frequently asked question around this topic.

How can I monitor favorites on my Etsy shop?

Monitoring favorites on your Etsy shop is an important part of understanding customer interest and behavior. Fortunately, Etsy provides several tools that can help you keep track of how many people are favoriting your items and your shop as a whole. Here’s how you can monitor favorites:

Etsy Dashboard

When you log into your Etsy seller account, the Shop Manager dashboard provides an overview of various metrics, including favorites. It’s a convenient way to quickly gauge customer interest.

Etsy Stats

Navigate to the “Stats” section under Shop Manager for a more detailed view. Here, you can see how many people have favorited your shop and individual items over specific time periods. You can also view trends to understand which items are gaining or losing popularity.

Email Notifications

You can set up email notifications in your Etsy account settings to alert you when someone favorites your shop or an item. This gives you real-time information and the opportunity to reach out to potential customers quickly if you choose to do so.

Third-Party Tools

There are various third-party tools and apps designed to work with Etsy that offer more detailed analytics and monitoring. These can be particularly useful if you want to dig deeper or automate certain aspects of customer engagement based on favorites.

Social Media Integration

If you’ve integrated your Etsy shop with social media platforms, you can use those platforms’ analytics tools to see if there’s a correlation between favorites and other types of engagement, such as likes or shares, which can also be useful indicators.

By regularly monitoring who is favoriting your items and your shop, you can gather valuable insights into customer preferences, seasonal trends, and the overall attractiveness of your offerings.

This information is essential for crafting targeted marketing strategies aimed at converting those favorites into sales.

Are promotions and discounts effective in turning favorites into sales on Etsy?

Certainly, promotions and discounts can be highly effective in turning favorites into sales on Etsy, but there are a few nuances to consider. Offering a discount or special promotion to those who have favorited your items can act as a trigger that nudges potential buyers to take action. It adds a sense of urgency and exclusivity to the transaction, which can be a strong motivator for customers sitting on the fence.

However, there are some important points to keep in mind:

Timing is Everything

It’s crucial to pick the right moment to offer a discount. For example, you might time your promotion to coincide with seasonal trends, holidays, or paydays when people are more likely to make a purchase.

Consider Profit Margins

While discounts can drive sales, they also cut into your profits. Be sure to calculate the impact of any discounts on your overall profitability. A well-planned promotion should increase sales volume enough to offset the reduced profit per item.

Make It Exclusive

Exclusivity creates value. If you can make the customer feel like they’re getting an exclusive deal because they favorited an item, you increase the chances of converting that favorite into a sale.

Don’t Overdo It

Excessive promotions can lead to several issues like brand degradation or setting a precedent where customers only buy when there’s a sale. Balance is key.

Measure and Analyze

Always keep track of how your promotions are performing. Use Etsy’s analytics tools to measure key performance indicators like conversion rates, customer engagement, and overall sales before and after the promotion. This will help you fine-tune future promotional strategies.

So yes, promotions and discounts can indeed be a powerful tool to convert favorites into sales on Etsy when done strategically and thoughtfully.