How to Link Redbubble to Instagram Shop: A Step-By-Step Guide

With the rise of e-commerce and social media integration, leveraging platforms like Instagram Shop can provide a significant boost to your sales. If you’re a creative selling on Redbubble, linking it to your Instagram Shop is an ideal strategy. Here’s a detailed, step-by-step guide to help you integrate these platforms seamlessly.


1. Ensure Eligibility & Requirements:

Before proceeding, ensure you meet the following criteria:

  • You have a business profile on Instagram.
  • You’re located in a region where Instagram Shopping is available.
  • Your Instagram account is connected to a Facebook Page.
  • You sell physical goods that comply with Instagram’s merchant agreement and commerce policies.

2. Convert to an Instagram Business Profile:

If you haven’t already:

  • Open Instagram and navigate to ‘Settings’.
  • Tap ‘Account’ and then ‘Switch to Business Account‘.
  • Follow the prompts to connect your Facebook Page.

3. Set Up a Facebook Shop:

Redbubble doesn’t natively integrate with Instagram Shop, so you’ll need to set up a Facebook Shop first as a bridge:

  • Go to your Facebook Page.
  • Click on the ‘Shop’ tab. If you don’t see it, you might need to add it via ‘Settings’ > ‘Templates and Tabs’.
  • Follow the instructions to set up your shop and add products. You can manually add Redbubble products by using product images, descriptions, and linking them directly to your Redbubble listings.

4. Connect Instagram to Your Facebook Shop:

  • Open Instagram and go to ‘Settings’.
  • Tap ‘Business’ or ‘Shopping’.
  • Select the Facebook Page connected to your Facebook Shop.
  • Your Instagram will now fetch the product catalog from your Facebook Shop.

5. Tagging Products on Instagram:

After approval, you can start tagging your Redbubble products in Instagram posts and stories:

  • Upload a photo as you normally would on Instagram.
  • Before publishing, tap ‘Tag Products’.
  • Choose the product from your linked catalog and place the tag on the photo.

6. Regularly Update Your Listings:

Remember, any changes made to your Redbubble listings won’t automatically reflect on Instagram. Update your Facebook and Instagram Shops manually to ensure consistency.

7. Promote & Engage:

Now that your Redbubble products are on Instagram Shop:

  • Share engaging content showcasing your products.
  • Respond promptly to comments and direct messages to enhance the shopping experience.

SEO Tips for Better Ranking on Google:

  • Keyword Integration: Use relevant keywords such as “Redbubble”, “Instagram Shop”, “integration”, and “guide” in your content and meta tags.
  • Quality Backlinks: Encourage other relevant sites or bloggers to link to your guide.
  • Regular Updates: Search engines prioritize fresh content. Ensure that you update your article, especially if Instagram or Redbubble make any significant changes to their platform.
  • User Experience: Ensure your website is mobile-responsive and loads quickly. A good user experience can lead to better search rankings.

In summary, connecting Redbubble to Instagram Shop can amplify your online presence and increase sales opportunities. By leveraging both platforms, you can engage with a broader audience and provide a streamlined shopping experience. Happy selling!

Frequently Asked Questions:

1. Why can’t I see the ‘Shopping’ option on my Instagram? Answer: The ‘Shopping’ feature on Instagram is currently available in select regions and for business profiles that sell physical goods. Make sure you’ve converted to a business profile and are located in a supported region.

2. How long does Instagram take to approve my shop? Answer: Typically, it can take a few days to a couple of weeks for Instagram to review and approve a shop. However, the duration might vary based on several factors.

3. Can I link multiple Redbubble products in one Instagram post? Answer: Yes, you can tag up to five products in a single image or up to twenty products in a multi-image post.

4. Why aren’t my Redbubble changes reflecting on my Instagram Shop? Answer: Redbubble and Instagram don’t have a direct integration. Changes made on Redbubble need to be manually updated on your Facebook Shop, which then reflects on your Instagram Shop.

5. What should I do if my Instagram Shop gets disapproved? Answer: Review Instagram’s commerce policies and merchant agreement to ensure compliance. If you believe it was a mistake, you can appeal the decision through Instagram’s Help Center.

6. Can I promote my Redbubble products using Instagram Ads? Answer: Absolutely! Once you’ve tagged products in posts, you can promote them using Instagram’s ad platform to reach a larger audience.

7. Is there a limit to the number of products I can feature from Redbubble on my Instagram Shop? Answer: There’s no specific limit to the number of products you can feature from Redbubble, but Instagram might have limitations on the number of products in your shop. Ensure you choose your best-selling or most engaging products to showcase.