How Does Ibotta Make Money? (This Will Surprise You)

Ibotta generates income majorly through affiliate commissions. In addition, they make money by offering brand marketing and product research services to companies.

Now let’s see everything in detail.

P.S. All the details provided here are based on my personal research and I do not claim them to be accurate or represent Ibotta in any way. For any changes or corrections, contact us.

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How Ibotta makes money through affiliate commission?

An affiliate program is a system where a company offers a commission to affiliates for referring people to their products and services.

Here Ibotta acts as an affiliate and makes money by referring people to vendor’s products and services.

So every time you purchase through the Ibotta app, they earn a commission at no additional cost to you.

For example, if a product is sold for $50, depending on the agreement made Ibotta can take 10% of the money as their earnings.

A major reason why Ibotta provides cashback service is because of the commission they get for every sale.

Yes, it is as simple as that.

How Ibotta makes money through brand advertisement?

If a brand wants to advertise their product on Ibotta, they pay a certain sum of money to Ibotta to help boost their product to the general public. 

A majority of the videos shown on ibotta are about different brands, products, and services.

The videos are crafted in such a way that they will attract the attention of people and eventually create brand awareness.

Users are also urged to watch these in exchange for rewards.

And most people do not mind as long as they will receive their rewards at the end of the video.  

So these are the two direct ways that Ibotta uses to make money.

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Frequently Asked Questions

Does Ibotta really give you money? 

Yes, ibotta gives you money whenever you make a purchase using their app.

You can withdraw your money via PayPal once you reach the withdrawal threshold of $20.

In case you do not have a PayPal account, ibotta also provides you an option to buy gift cards.

Does Ibotta charge a fee from you? 

​There are no charges for active ibotta accounts.

However, ibotta charges an account maintenance fee of $3.99 per month on inactive accounts.

The amount is not deducted from the bank account but via the balance earned through ibotta.

This deduction occurs every month until the ibotta balance comes to zero.

Does Ibotta sell your information?

No, they do not sell the buyer’s personal information to a third party without the consent of the person. 

Ibotta values their relationship with the buyers on their platform and make them their number one priority. 

The security and privacy of a buyer’s information are handled with proper care and precision.

It is against their policy to share or sell the personally identifiable information of people on their platform. This information includes; name, e-mail address, phone number, and so on.

But you need to know that Ibotta shares de-identified information of people on their app with third parties to personalize the app for savers and buyers on their app. 

You can unsubscribe or opt-out of this sharing of information.

All you need to do is visit the preference center in the app or website and select the button that says “Do Not Sell My Personal Information.”

Ibotta right from the start has always offered people on their app the right to avoid sharing of de-identified information with third parties.

 In the Preference Center (can be found on both the app and the website), a button titled “Limit Ad Tracking” is available there which when selected will stop Ibotta from sharing your de-identified information with any third party.

 There is also a new “Do Not Sell My Personal Information” button, this does the same work as the “Limit Ad Tracking” button.

The only difference between them is the name. Due to the new data privacy laws all over the United States, the name was changed.  

That’s it.

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